The first day of July each year commemorates the foundation of Yamaha Motor Company, on 1 July 1955. Just a few days after its foundation, Yamaha entered its new YA-1 Red Dragonfly (Aka-Tombo 赤トンボ) in the two major race events in Japan: the Mount Fuji Ascent Race and the Asama Highlands Race. The new motorcycles achieved third and first place, respectively, and also claimed first place in the 125c
Yamaha Motor Australia is proud to announce an extraordinary collaboration with internationally acclaimed artist Jade Akamarre and her Adelaide gallery, Pwerle.
Yamaha Motor Australia staff put their culinary skills to the test, throwing their support – and appetites - behind cancer research in Australia for the 2024 Biggest Morning Tea event. The generous staff at Yamaha Motor Australia’s head office in Wetherill Park raised much-needed funds for the cause by offering a gold coin donation to sample the fantastic variety of homemade sweet and savoury tre
Yamaha Motor Co., Ltd. has announced its partnership in developing a new electric sports coupe, referred to as 'Project V,' being led by Caterham EVo Limited, a UK-based subsidiary of VT Holdings Co., Ltd. The collaboration aims to advance the project toward mass production and commercialisation. Project V is a development project for an electric sports coupe that inherits Caterham's DNA, which pr
Yamaha Motor Co., Ltd. this week held a ceremony to celebrate the completion of renovation and expansion work at the Hamamatsu Robotics Office, which develops, manufactures, and sells surface mounters and industrial robots. The ceremony also marked the 40th anniversary of the Robotics Business, which started in 1984 as the IM Division. Approximately 200 people, including business partners, attende
At Yamaha Motor, genuine engine oil is positioned as a liquid component. The engine development engineers are responsible not only for the engine but also for the simultaneous development of the oil. After undergoing rigorous tests and evaluations, the oil is certified as genuine by Yamaha Motor's standards. Yamaha's genuine oil, YAMALUBE, has an annual global sales volume of over 100 million litr
Yamaha Motor has engaged in R&D of fibre-reinforced plastics (FRP) for over 60 years and has applied its findings and technologies to developing and manufacturing boat hulls, swimming pools, and other products. However, in terms of resource recycling and other aspects, there is still room for further development with composites using materials like glass fibre and carbon fibre and improvements to
Yamaha Motor Co., Ltd. has announced it has signed a service agreement with YL Forest Co., Ltd. (hereinafter, “YLF”), a company headquartered in Fukuoka City, Japan, that is implementing its proprietary mangrove planting method in the Republic of Indonesia. Going forward, funding provided to YLF by the Company will go toward launching a new mangrove planting project in the country’s province of So
The Deus Ex Machina XT Only event will celebrate the rich history of Yamaha's legendary XT models and launch its latest custom build—a restored and reimagined 1981 XT500, christened North Star.
Yamaha Motor Co., Ltd. is pleased to announce it will build a new verification testing facility equipped with a melting furnace and heat treatment furnace using hydrogen gas at its Morimachi Factory.
Yamaha Motor Co., Ltd. has announce its participation in the Tokyo Auto Salon 2025, running from January 10-12 January, Under the theme “ART for Human Possibilities—Let’s Strive for Greater Happiness,” Yamaha Motor will showcase its latest advancements in electric powertrain technology, with the spotlight on the cutting-edge Formula E machine developed for the Lola Yamaha ABT Formula E Team.
From the Yamaha family to yours, wishing you an experienced filled 2025. Let the adventures begin!
Yamaha Motor Co., Ltd. has announced it has collaborated with Netflix, one of the world's leading entertainment services, on the production of Tokyo Override, an original anime streamed globally, exclusively on Netflix from November 21, 2024. Tokyo Override is set in Tokyo 100 years in the future where AI has been integrated into daily life and all aspects of urban living is automated. In this sc
The Yamaha Motor Australia Land Mobility team recently hosted a special lunch event for all staff at YMA’s Wetherill Park head office. The get-together celebrated the global release of the all-new Yamaha YZF-R9 sports bike and the launch of the 2025 R-Series family. From the entry-level YZF-R15 to Yamaha’s world championship-winning YZF-R1 flagship model, the entire range was represented.
Yamaha Motor Co., Ltd. has newly established the CN1 carbon-neutral mass-production painting line at its Iwata Main Factory, and began painting motorcycle fuel tanks on February 20. The new painting line uses electricity for all processes that previously used fossil fuels, including pre-treatment, painting, baking, and drying. CN1 is also the motorcycle industry’s first all-electric product painti
Yamaha Motor Co., Ltd. has announced it will be changing the design of its corporate logo for the first time in 27 years. This year also marks the 70th anniversary of Yamaha Motor’s founding in 1955.
Yamaha Motor has partnered with the Shizuoka BlueRevs rugby club-a team competing in Japan's premier Japan Rugby League One-to run the Blue Ties program, which delivers sporting goods and apparel to villages in Africa and Asia. Shizuoka BlueRevs fans have been donating jerseys, shoes, balls, and other items at games for delivery to areas with a Yamaha Clean Water Supply System (YCW), a compact wat
Yamaha Motor Co., Ltd. just announced the launch of Yamaha Agriculture, Inc., a new company focused on delivering autonomous equipment and AI-powered digital solutions that help growers in the specialty crop market become more sustainable, profitable, and resilient in the face of scarcer resources and climate change.
Yamaha Motor has been in the electric wheelchair business for roughly three decades, counting back from the development and launch of the JW-I electric power unit for manual wheelchairs in 1995.
Thanks to these optimally tuned speakers, WaveRunner pilots can experience the exhilarating feeling of a summer music festival while riding across the water. - Select 2025 models of Yamaha’s WaveRunner personal watercraft range now feature a specially designed audio system developed in collaboration with Yamaha Corporation.
On Thursday, 12 June 2025, a special charity golf day will be held at Lynwood Country Club in Pitt Town, NSW, to support fundraising efforts for Yamaha family member Michelle Eastburn.
Yamaha Motor Co., Ltd. (Tokyo: 7272) and Lola Cars Ltd have agreed to continue their technical partnership agreement beyond 2027 for the development and supply of high-performance electric powertrains for the ABB FIA Formula E World Championship (Formula E).
Yamaha Motor Australia Pty. Ltd. (YMA) is excited to announce it has signed a purchase agreement with subsidiaries of BRP Inc., headquartered in Canada, to acquire all the shares of Telwater Pty Ltd (Telwater), an Australian aluminium boat manufacturer. This acquisition is contingent on obtaining the clearances, permits, etc., required by competition laws and other regulations.
Yamaha Motor operates in various sectors, including motorcycles, marine products, industrial robots, and even golf cars. Founded in 1955, Yamaha Motor Company took a unique path to growth by repeatedly innovating in-house and spawning spin-offs that resulted in a multi-axial business structure. Among the many businesses that emerged in the 1970s was the golf car, and in 2025, the Yamaha golf car w
